The SCARF model is a powerful tool for understanding human behavior, especially in social and workplace settings. Developed by neuroscientist David Rock, this model explains five key domains that influence how people react to situations and interact with others. These five factors—Status, Certainty, Autonomy, Relatedness, and Fairness—shape human motivation, decision-making, and emotional responses. By understanding… Continue reading The SCARF Model: Understanding Human Social Behavior